Travelers and locals can give the “Gift of Carlsbad” with a myriad of new activity, retail and dining deals
Carlsbad CA— Wondering what to gift your loved ones for holiday? The answer is simple: Give the gift of Carlsbad.
Visit Carlsbad, the destination marketing organization for the City of Carlsbad is touting two new programs that make “Giving the Gift of Carlsbad” this holiday season easier than ever. “With experiential giving on the rise, we are so excited to be able to promote these programs that will help showcase all the wonderful things that Carlsbad has to offer,” said Kim Sidoriak, Visit Carlsbad’s recently appointed CEO.
Visit Carlsbad has partnered with ResortPass, the leading day-guest program for US-based luxury hotels to announce the “Carlsbad+” pass, a program launching November 15th that allows guests who book a day pass at any Carlsbad partner hotel to unlock a series of exclusive deals to local attractions such as electric bike rentals and surfing classes. Visit Carlsbad, the City of Carlsbad, the Carlsbad Chamber of Commerce and the Carlsbad Village Association have also teamed up to promote the “Gift Carlsbad” card, set to launch later this month.
“Carlsbad is so much more than a variety of different resorts and hotels,” added Sidoriak, “it’s an entire resort destination, and we want our visitors to be able to experience all the wonderful places and activities the city has to offer.”
ResortPass enables consumers to book hotels and resorts of all sizes and types for day pass access to amenities and services such as spas, cabanas, and pool access. In addition to the already existing ResortPass hotel partners in Carlsbad, which include the Omni La Costa, The Park Hyatt Aviara Resort, The Cape Rey Hotel and Carlsbad by the Sea Hotel, this new, seasonal program will unlock discounts to various destination experiences such as the Holidays experience at LEGOLAND®, kayaking, paddleboarding and other watersports at the Carlsbad Lagoon, surf lessons from Wavehuggers, beach s’more bonfires courtesy of Beach Genie, and bike rentals from Pedego Electric Bikes. The partnership will last throughout 2021 to help promote the destination in what is traditionally the off-season.
“As the headquarters of ResortPass, it only makes sense to launch this program here in Carlsbad first,” said ResortPass CEO, Amanda Szabo. “Not only do we hope to see the program increase tourism for Carlsbad as a whole, we want to encourage residents in North County and surrounding drive markets to fully take advantage of all the incredible experiences here. We see this as the first foray into a model we hope to expand to other destinations.”
Similarly, the “Gift Carlsbad” program allows visitors and locals to experience the best of Carlsbad during the most wonderful time of the year, and beyond. This program allows customers to purchase “Gift Carlsbad” gift cards that can be used at participating retailers, hotels and restaurants throughout town. Upon launch in late November of this year, they’ll be offering “bonus bucks” packages that allocate additional bonus dollars for purchases of $40 or more. Purchases of $40 receive $10 extra, purchases of $75 receive $25 extra and purchases of $100 receive $40 extra to spend at any participating business. Consumers can go to www.giftcarlsbad.com to purchase and see participating businesses.
About Carlsbad
Located just 25-minutes north of San Diego, Carlsbad showcases an approachable elegance unique to the Southern California shoreline. Carlsbad offers the charm of a European town with the conveniences of a large city. The town’s dramatic beauty is complemented by a distinct variety of year-round signature events, as well as boundless ocean experiences along seven miles of golden coast, beautiful flower gardens, a range of accommodations, world-class shopping experiences, local breweries, golf, and unique destinations, such as LEGOLAND® California and SEA LIFE Aquarium. Carlsbad is also home to varied hotels and resorts including the Omni La Costa Resort, Park Hyatt Aviara, Sheraton, Cassara, and the newly opened Springhill Suites. Visit the official website, visitcarlsbad.com, for complete destination information.