This year’s Holiday Bowl will be an exciting celebration marking its 40th game

San Diego CA— San Diego County Credit Union® (SDCCU®), San Diego’s largest locally-owned financial institution, is the new title sponsor of the Holiday Bowl, which will now officially be called the San Diego County Credit Union Holiday Bowl.
“SDCCU is excited to be the title sponsor of the Holiday Bowl. We are proud to once again partner with the San Diego Bowl Game Association to achieve its mission to generate tourism, exposure, economic benefit and civic pride for San Diego by presenting the nation’s most exciting bowl game and festival of events,” said Teresa Halleck, SDCCU president and CEO.
“I can’t think of a better alliance for San Diego’s premier sporting event,” said Marlee J Ehrenfeld, 2017 San Diego County Credit Union Holiday Bowl president. Ehrenfeld continued, “San Diego County Credit Union is recognized nationally as a remarkable financial institution and longtime community leader in the region. The San Diego County Credit Union Holiday Bowl will set the standard for innovative title sponsorships that elevate the entire bowl game experience.”
For the past 12 years, SDCCU served as the title sponsor of the San Diego County Credit Union Poinsettia Bowl—also produced by the San Diego Bowl Game Association until their decision earlier this year to discontinue the game to consolidate efforts and focus on the production of one dynamic event, the Holiday Bowl. The final San Diego County Credit Union Poinsettia Bowl was played Dec. 21 at Qualcomm® Stadium in San Diego in front of a crowd of 28,114, where the BYU Cougars beat the Wyoming Cowboys 24-21.
“SDCCU was the proud title sponsor of the San Diego County Credit Union Poinsettia Bowl since its inception in 2005. We are especially proud of the enormous impact the bowl game had on San Diego during that time. It became a holiday tradition, created memorable experiences, gave tens of thousands of dollars to charities and generated more than $100 million for the local economy,” said Halleck. “We look forward to seeing the impact of our support of the San Diego County Credit Union Holiday Bowl.”
According to the San Diego Bowl Game Association, the non-profit entity that produces the game, the Holiday Bowl generates millions of dollars into the San Diego economy during a week when the region’s tourism industry is at one of its slowest times of the year. The mission of the Association is to generate tourism, exposure, economic benefit and civic pride for San Diego and its citizens by producing the nation’s most exciting bowl game and festival of activities. Officials report that since its inception in 1978, the Association has generated more than $750 million of revenue into the local economy. The San Diego County Credit Union Holiday Bowl is the only college football bowl game among America’s 40 college football bowl games to have a credit union as a title sponsor.
In addition to being the title sponsor of the Holiday Bowl, SDCCU pledges to donate $1 from every ticket sold to Biz Kid$ to help teach kids about money and business. Launched in 2008 in partnership with the National Credit Union Foundation (The Foundation), Biz Kid$ is an award-winning comprehensive financial literacy program focused on teaching kids how to use credit wisely and the importance of saving, budgeting, investing and giving back to their communities.
San Diego County Credit Union has supported the Holiday Bowl for a number of years in various capacities. Most recently in 2016, SDCCU was the presenting sponsor for the Port of San Diego Holiday Bowl Parade. The parade takes place each year on the morning of the Holiday Bowl. This exciting family event is enjoyed by over 100,000 spectators with top-notch marching bands, incredible floats, exciting drill teams and of course, parade balloons.
SDCCU’s title sponsorship of the San Diego County Credit Union Holiday Bowl is one of many ways that SDCCU gives back to the community. As a not-for-profit organization rooted in helping others, SDCCU is a longtime supporter of more than 75 different local non-profit organizations annually, including the San Diego County Office of Education, Rady Children’s Hospital, National Multiple Sclerosis Society, San Diego Blood Bank and Scripps Health Foundation.
The San Diego County Credit Union Holiday Bowl matches top teams from the Pac-12 and Big Ten conferences and is played at Qualcomm Stadium. The date and kickoff time for the 40th annual game has not yet been established.
San Diego County Credit Union is San Diego’s largest locally-owned financial institution serving San Diego, Riverside and Orange counties. SDCCU has assets of $7.9 billion, over 342,000 customers, 41 convenient branch locations and 30,000 surcharge-FREE ATMs. SDCCU provides breakthrough banking products that meet the demands of today’s lifestyle and delivers banking services that save customers money. SDCCU is leading the way, offering FREE Checking with eStatements, SDCCU mobile banking, mortgage loans, auto loans, Visa® credit cards and business banking services. Federally insured by NCUA. Equal Housing Opportunity. For more information, visit www.sdccu.com.