The Forum Carlsbad, an outdoor lifestyle shopping center operated by Northwood Retail, announces the grand opening of SusieCakes on Saturday, Aug. 24.
Known for its delectable, homestyle baked goods, SusieCakes brings a taste of nostalgia and tradition to Carlsbad with its newest location.
Founded by Susan Sarich in 2006 in the Brentwood neighborhood of Los Angeles, SusieCakes was born from Sarich’s cherished memories of baking alongside her grandmothers, Mildred and Madeline. With a commitment to using simple, back-to-basics ingredients, SusieCakes offers an array of classic American desserts. From old-fashioned layer cakes to decadent cupcakes, classic cookies, and traditional pies, every treat is made entirely on-site and from scratch.
“We are delighted to welcome SusieCakes to The Forum Carlsbad,” said Trish Pruitt, vice president of marketing for Northwood Retail. “SusieCakes’ dedication to quality and their heartfelt approach to baking make them a perfect fit for our community. We know our shoppers will love the delicious desserts and the warm, inviting atmosphere that SusieCakes brings.”
Sarich’s Midwest upbringing and the 3-by-5-inch recipe cards passed down from her grandmothers serve as the cornerstone of SusieCakes’ offerings. Combining her business expertise with these beloved family recipes, Sarich has created a bakery that quickly became a neighborhood favorite and attracted a large celebrity following.
“We are thrilled to open our newest location at the Forum Carlsbad, a vibrant hub for shopping, dining, and community gatherings throughout the year,” Sarich said. “This location is a perfect fit for our bakery, and I’m excited to bring our delicious custom cakes, cupcakes and other treats to this beautiful space. We love the Carlsbad community and are eager to provide our loyal guests with the convenience of picking up their favorite treats while enjoying all that the Forum Carlsbad has to offer.”
Since its inception, SusieCakes has expanded steadily across Southern California, with locations in Los Angeles, Ventura, Orange and San Diego counties, as well as throughout Northern California in the San Francisco Bay Area. The company has also branched out to Texas and Tennessee, with plans for further national expansion. Most recently, SusieCakes launched nationwide shipping, allowing its beloved baked goods to reach even more states and satisfy sweet cravings across the country.
The grand opening celebration will take place on Aug. 24 from noon to 3 p.m. Highlights include samples of assorted baked goods, music, face painting, a balloon artist, a chance to win free cake for a year, a grab bag gift with every purchase, and more family-friendly activities. Additionally, the first 50 guests in line starting at 11 a.m. will receive a SusieCakes branded coffee mug.
SusieCakes is located at 1935 Calle Barcelona, Suite 172 in Carlsbad. The bakery is open Monday through Saturday from 11 a.m. to 7 p.m. and Sunday from 11 a.m. to 6 p.m. For more information about SusieCakes, visit susiecakes.com. To learn more about The Forum Carlsbad, and its expanding lineup of elite tenants, visit theforumcarlsbad.com.
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